Now this is awesome!! I mean, it makes absolutely no sense, but it's still freakin' awesome.
The van is cool-- and is an homage to one of the older Hot Wheels (I don't know the name of that one, but I'm sure someone does, I just ain't that someone)-- but the best part is the packaging. It looks like an Asteroids arcade machine with the van housed behind the screen. Now that's what I call package design!
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