Tuesday, August 20, 2013
TOY NEWS FOR 8/20/2013 - HELLO CLUB ETERNIA 2014, R.I.P. DC CLUB INFINITE EARTHS, ECTO-1 NOT EVEN CLOSE!
Looks like He-Man and crew are moving forward with another full year of figures and products in 2014, while the mighty DC has fallen to the wayside with a pretty major lack of support from fans and collectors.
Even the promise of a massive and amazing looking Doomsday (two versions no less) couldn't unite DC collectors to commit to another year of figures from Mattel.
I'm not a collector of the DC line, so I can't point to the specifics of why this line wasn't able to reach the minimum subscriptions to move forward, but I'm sure that it comes from a multitude of factors.
Unlike Master of the Universe fans who want to see the entire original cast of characters completed and released in the current "Classics" line, I think DC fans are more picky, choosing and collecting only the figures and character families that appeal to them.
Plus, moving a figure line from retail to a subscription based service is hard for many collectors to comprehend. They are used to picking and choosing which figures to buy when they find them at retail. So, the idea of having to pay $20 + shipping and tax each month for what could be a year full of mostly unwanted figures (for them personally) is too bitter a pill to swallow.
On the other hand, Master of the Universe fans have been doing this for a long time now. They're quite used to this method of collecting figures. And, despite a small group of vocal idiots cursing the MOTU line and Mattel for this or that (some valid, but mostly due to child-like thinking, selfishness and a severely insane lack of understanding how capitalism and commerce work in the real world) the line continues to go past its minimum subscription quote each year.
The MOTU line making it to another year comes as no big surprise. (Although 2015's "sub" might be a real hard one to pull off.) As far as the DC line, I felt like it could go either way. But, seeing it fall so far short was a bit surprising, only reaching 63% of its goal.
Mattel has said that it may find a way to bring the figures that have reached the prototype stage to collectors at some point in the future, but that the planning of any ideas is fairly far off.
The third item that was up for pre-order was an Ecto-1 vehicle for the 6" Ghostbusters figure line. While no prototype was ever shown (only a 2-D cardboard mock-up) this thing had a few things going against it-- mainly the price: $215.00
I sat in on the "Mattypalooza" panel at SDCC this year (as I do every year) and when this was announced, I was definitely excited. I love Ghostbusters, and the idea of an Ecto-1 was just too awesome. But my first thought was, "this thing is gonna be way too expensive". I was thinking maybe $125 - $150 at most. When "Toy Guru" said it would be $215, I said, "I'm out!" I knew that thing had no chance of being made at that price. None.
The second issue that this piece had going against it was the timing. This would have been great to release when they were in the middle of the big heat this line had, when the figures were going for $60+ each on the aftermarket, but to release it a year or two after the line is practically "dead"...? Yeah, that's probably not gonna work.
The Ecto-1 only reached something like 38% at last tally.
It would have been a great piece to own, but I'm not paying the same price I do for a Hot Toys figure for a vehicle that, if it had been at retail, would have sold for $75 at most.
So, MOTU fans rejoice. (I'm a big one myself!) We made it another year. 2015 is planned to wrap things up for the line, although it could go into 2016 in a limited capacity if the line still seems viable and strong through 2015. But, for now, I'm just happy that 2014 is good to go.
For you 63% that ordered the DC Club Infinite Earths, I feel for you guys. I'm sorry that you won't be getting all the great figures that Mattel had planned. And I'm really sorry to see such a fantastic figure line finally come to such a quiet and sad end.
But most of all, for the people who work so hard on both the MOTU and DC lines over at Mattel, I'm sure that today came as a very bittersweet victory.