UPDATE 12/21/2012 - BOXED PIC
For those of you who aren't familiar, eHobby is basically Takara's online shop in Japan. They usually have exclusive versions of most high-end Takara Transformers releases that consist of a simple color variation. Sometimes this variation makes sense (like the anime colored Galvatron and Bluestreak) other time they create "new" characters, represent old ones, or even Japanese exclusive characters. And sometimes they make no sense at all.
To be honest, I'm not sure which category this set falls under. I'm sure a more hardcore TF would know. (And if you want to leave a comment letting the rest of us know too, it would be appreciated!)
This set will be available at your favorite Transformers import dealers in Jan/Feb for around $250.00