If you live outside of HK, then good luck getting this figure. (Unless Sideshow somehow makes it available.)
This version of Tony Stark, as he appeared in the scene from Iron Man 3 where he went into the bar looking for info on Exremis, will be exclusive to "Milk Magazine". (Probably through a mail in offer.)
He will be limited to only 300 pieces and will retail for 1,080 HKD (approx $140 USD).