I'm going to assume that this will either be the Sideshow/Hot Toys SDCC 2013 exclusive, or just a straight up Sideshow exclusive figure.
Hot Toys has announced that this new "battle-damaged" Iron Man Mk VII figure will be released to "celebrate" the new Iron Man 3 film and that the first 800 pieces will be available exclusively to the Hong Kong market. However, after that, they will find a way to bring it to the worldwide market as some form of exclusive.
The figure and head sculpt look amazing-- and that base is too freakin' cool (would have been so much better if it was a flight stand, though)-- but I'm just not into battle damaged character, personally. That being said, I'm sure this thing will sell like a mo' fo', as all the HT Iron Man figures do.
The price is pending, but it's slated for a early Q3 release.