Entertainment Earth will just be selling a bunch of Toys R Us exclusive products that won't be hitting shelves for a few more months.
Listed for sale at the Entertainment Earth booth are--
POWER RANGERS MIGHTY MORPIN' LEGACY LORD ZED
GI JOE "DANGER AT THE DOCKS" SET
MY LITTLE PONY EQUESTRIA GIRLS ZECORA
MY LITTLE PONY QUEEN CHRYSALIS
STAR WARS 6" BLACK SERIES "CANTINA SHOWDOWN" SET
TMNT CLASSIC 1990 MOVIE FIGURES
No prices have been set for these pieces, but I expect they'll be the same as TRU's retail for them.