TOY FAIR 2013 COVERAGE!!!
When it was announced that this little known company called The Bridge Direct (not the best name either) was going to be producing figures for The Hobbit film, I just assumed that they were going to be pretty terrible. I mean, even when the big name companies produce figures for some of these blockbuster movies, there's still a large chance of the figures being crap, so with an unknown company, I just made the assumption that they would be exactly that. But, I was very wrong.
The Bridge Direct has done a fantastic job with The Hobbit and has been recognized by both collectors and critics alike for doing exactly that.
Here we get a look at the second wave of products from The Hobbit and they look just as impressive at their first offerings-- probably even more so. With two more films slated to be released, I think the The Bridge Direct will have plenty of time to build their name and brands at retail with a good possibility of joining the heavyweight names of the toy industry.