Here's an interesting way to do an exclusive:
Put it up for pre-order on your web page, but don't sell it or make it available for purchase at Comic-Con at all, but still call it a "Comic-Con Exclusive".
This Play Arts exclusive isn't doing much for me. I mean, the figure looks cool and all, but this is just a so-so repaint of the DKR Batman that was just released. Couldn't you do something a little more exciting and unique. (Although last year's B&W Batman and Joker Arkham City repaints were worse.) And why the blue tint in the cape? Makes no sense to me.
If you'd like one for your collection, you must go to Play Arts' website and order one for 64.99 + shipping. They will start mailing them out on July 17th. (The same day Comic-Con starts! Maybe that's why they call it a Comic-Con exclusive! That's pretty flimsy, though.......)
It's limited to 1,000 pieces, so order yours soon!