The picture isn't the clearest, and while the packaging doesn't blow me away by any means, what I really want to get a look at the figures themselves. 3.75" scale figures are very hard to do at a collector's quality level and very few companies have pulled it off. (The one company that has mastered it though is Bandai with their SIC Kiwamai Tamashii Kamen Rider figures.)
I hear the the price point on these figures will be 10.99... Considering that they 7" figures are 18.99, 10.99 seems a bit much. Unless these figures are above and beyond anything else 3.75" at retail (which honestly won't be that difficult considering what crap Hasbro has decided to put out these days) it's gonna be hard dropping that kind of scratch on these.
But, I'm assuming that their target audience for this line are teen boys (and possibly their parents) who love the game and find an $11 figure affordable.
We should find out all we need to know about these figures once they're released some time late next month.