Optimus Prime is red, not blue.
Yeah, yeah, I know that Optimus has had dozens of looks and colors over the years, but I'm a G1 guy, so, for me, Optimus is red, damnit.
Still, I understand that they need to change things up for various reasons-- but mainly for merchandising purposes. A new looking Optimus means all new Optimus related product. It's just the nature of the beast these days.
This version of Optimus Prime should be available in just a few weeks for a retail price of $59.99